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| In rural Korea, the harsh farming environment made cooperation—such as pumassi—essential, and close communication with neighbors became a vital part of daily life. |
Korea’s masil culture goes beyond a simple social call. It is a traditional way of interacting that allowed neighbors to share their hearts and strengthen community bonds. This article introduces the history, transformation, modern reinterpretation, and festival experiences of masil—all in a natural, accessible way for international readers.
Hello, everyone!
Today, I'd like to introduce you to Korea’s masil culture.
Masil is a Korean word that refers to visiting one’s neighbors.
Let’s begin.
The term masil may not be familiar even to many young Koreans today.
Although the culture of visiting neighbors still continues in some areas, the word itself is now used mostly in rural regions.
Of course, the importance of interacting with neighbors is not unique to Korea.
Every culture has its own way of maintaining community ties.
For example, Greece has a neighborly culture similar to Korean masil.
Greek families often prepare simple dishes made from vegetables or fruit grown in their gardens and gather casually with neighbors or close relatives. There is no special occasion required—it is simply embedded in everyday life.
Korean masil shares similarities with this tradition but also has its own distinct characteristics and seasonal rhythms.
Masil was most active from late autumn—when the busy farming season ended—until the next planting season began.
During this more relaxed period, villagers gathered, strengthening social and emotional bonds throughout the winter.
After finishing dinner early in the evening, villagers would gather at a particular neighbor’s house.
Often, there was one household that naturally became the regular meeting spot.
It goes without saying that the host of such a house was typically someone who loved company and felt comfortable opening their home to others.
In this way, certain homes functioned as informal community centers, and masil became a natural extension of daily life.
Once gathered, men usually played a traditional Korean card game called hwatu.
After the game ended, they pooled a portion of the winnings to buy snacks. Only then would the real conversation begin.
During these conversations, the neighborhood’s public opinion was shaped.
People discussed village affairs, planned pumassi (exchange of labor), or shared personal concerns. Many important matters were naturally resolved during this time.
Women often entered into serious conversations from the very beginning.
Topics ranged from daily life and family matters to farming, children, and village news.
These discussions fostered deep social cohesion within the community.
When masil culture was widely practiced in rural Korea, streetlights were rare.
What illuminated the nighttime paths was not a flashlight but an old-fashioned oil lamp called a horongbul.
A horongbul was made by filling a wide-necked bottle with cooking oil and inserting a wick. Though not as bright as a candle, it provided indispensable light for walking in the pitch-dark countryside.
Even in winter, people relied on the dim glow of a horongbul to visit neighbors, and hosts welcomed guests without hesitation.
Unless there was a special reason, people usually did not ask in advance, “Is it okay if I visit today?”
This is in sharp contrast to today’s urban neighbor relationships.
Today, most Koreans live in apartment complexes, especially in major cities.
Naturally, modern masil looks quite different from its traditional form.
In apartment communities, resident lounges, small meeting rooms, and cafés often serve as new masil spaces.
On weekends and holidays, office workers living in the same complex gather to talk about community issues, schools, children, and daily life.
However, compared to the past—when an entire rural village came together—today’s masil gatherings are smaller and have different purposes.
Traditional Korean society was agriculture-based, and pumassi was an essential way of life.
Masil served as a natural mechanism for maintaining community ties.
With industrialization and urbanization, Korea’s economic structure and living environments changed rapidly.
As the farming population decreased and nuclear families became the norm, masil adapted to new forms.
Today, many young Koreans are unfamiliar with the term altogether.
A representative example is the Buan Masil Festival in Jeollabuk-do, which reinterprets traditional masil culture for contemporary society.
This experiential festival blends nature, culture, food, and entertainment—reviving the core values of masil: communication, sharing, and community.
Five themed zones: Neighbor Masil, Play Masil, Culture Masil, Delicacy Masil, and Garden Masil
Village tours introducing Buan’s hidden stories and traditional culture
A modern culinary performance called the “Buan Food Show”
Family-friendly programs: kids’ parks, puppet shows, community sports events
Nighttime events including the “Masil Rock Festival,” fireworks, and performances
The “Masil Farm Party” offering regional specialties and local food
Healing spaces in nature within the Garden Masil zone
The festival is often praised as a successful case of transforming masil from a nostalgic memory into a contemporary cultural and tourism experience.
Though not essential to modern life, I personally hope Korea’s neighborly warmth will continue into the future.
There is a Korean proverb that says, “A close neighbor is better than a distant relative.”
Most Koreans would agree with this sentiment.
Times change, and cultural landscapes evolve,
but the spirit of community, neighborly care, and emotional warmth is something we hope will endure.
Korea’s masil culture is more than a casual visit.
It is a warm heritage of daily sharing, mutual assistance, and communal bonding.
Although its traditional form has weakened, the values within masil—sharing, consideration, emotional warmth, and community—remain essential elements of Korean culture.
Through events such as the Buan Masil Festival, this tradition continues to evolve, offering modern Koreans and international visitors alike a meaningful way to understand Korea’s community-oriented spirit.
Masil is not merely a relic of the past.
It is a living way of life and one of the most beautiful expressions of Korean sentiment.
Thank you for reading today. I look forward to sharing more soon.